YouTube Ads Placement Targeting Tips for Better Results
Running campaigns on the biggest platform for video-sharing opens immense opportunities. Nevertheless, gaining billions of impressions per day is not the key to success itself. If the videos, in which you display ads, are related to low quality or irrelevant content, you risk losing part of your budget with YouTube ads targeting.
With placement targeting, you are able to choose specific videos, YouTube channels, and even domains, where your advertisements will appear. Instead of focusing on algorithms, that determine the type of the audience viewing your campaigns, you manually set specific channels and videos that seem to be suitable, which also helps answer…how are ads targeted on YouTube?
Being a supplier of pre-built exclusion list for YouTube ads campaigns at Exclude Kid Channels, we understand how many resources are lost due to improper targeting. Avoiding low-quality or irrelevant content is just as important as picking the right video for your brand message. Let us teach you several techniques on how to research and target effectively to ensure a high return on investment with YouTube ad targeting.
How to Research and Identify Effective Placements
Everything begins with your initial search and research. In order to pick the right videos or channels for your targeting strategy, you need to combine both automated searches and manual investigations for YouTube targeted ads.
Google Ads Placement Tool
The first thing you can do is use the native features that come in handy from the very beginning of your campaign setting process. Inside your Google Ads account, there is a placement tool that allows you to enter specific keywords, URLs, or even videos. Typing in relevant words about your product or service, you can immediately get hundreds of suggestions about channels that are worth paying attention to for YouTube ads placement targeting. We would recommend looking through all of them and selecting manually since some videos may not suit the needs of your campaign.
YouTube Analytics
If you already possess a YouTube channel and have a steady number of subscribers, there are some numbers for you to look at. Take a closer look at your statistics and learn what other videos people watch after watching your stuff. Using this piece of information, you can create a new list of channels and add them as your placement targeting options.
Competitor Analysis
Observing the competitors is also a great way to discover new targeting opportunities. Search for their pages and videos where they are reviewed. This way, you can put your campaigns on these videos and get the attention of people who are interested in products and services similar to yours.
Manual Search on YouTube
Relying only on automated tools will not lead to success for you. As the best practice, we would recommend you to type your core keyword into the search bar as your potential customer. Watching top results, you should try to estimate whether the creator is relevant and trustworthy. After that, add URLs to your targeting list.
Best Practices for Optimizing YouTube Ads Placement Targeting
Now that you have gathered a solid amount of channels and URLs, you need to optimize your work with your budget and targeting process. Follow these tips to get the best results out of this targeting technique.
Start Broad and Then Narrow Down
As the best strategy, you should always begin your campaign with a wide list of channels within your niche. Setting up your campaign only in few specific videos will hardly bring you any results. Therefore, start with choosing industry-related channels, gather statistics, and then refine your targeting according to results.
Monitor Performances Continuously
While working with your campaign, you should regularly check the results and performance data. You should analyze the “where ads showed” report and find out that sometimes the content is not relevant or appropriate. This is one more reason for us to provide you with an exclusion list that helps save your budget.
Test Different Placements
As long as you are not sure of preferences of your audience, it is necessary to conduct some tests. You can divide all of your ad groups in two categories – those where you target educational videos and where you target entertainers. Checking statistics on the lowest CPA, you can decide on how to allocate the budget further.
Combine with Other Targeting
Combining different targeting strategies may yield you excellent results. For instance, while targeting one of the biggest YouTube channels, you can still narrow down your audience by age, interests, and other features that help in reaching the target group.
Change Bids Depending on the Performance
Different channels may have different prices, so analyzing statistics, you can pay a higher bid for channels leading to conversions and decrease a bid for irrelevant videos.
Frequently Asked Questions
Working with your video campaigns, we often hear some questions from our clients. Let us try to answer three of the most common ones.
When talking about topic targeting, you choose broad categories, and the algorithm of Google finds videos and channels for you. With placement targeting, you select the exact URLs, channel names, or domains you are interested in.
Of course, you can do it by entering the URL of such video. It may work perfectly if you want to put your advertisement on some viral video or tutorial on the Internet.
This may happen if you leave your targeting too wide or Google expands it too much. As a result, your campaigns are displayed on inappropriate videos. To avoid losing your budget, use our exclusion list to block spam, kid’s content, and junk channels.
Maximize Your Advertising Budget
Choosing the best videos and channels to place your advertisement is the best strategy to enhance your results. Combining thorough research, tests, and data monitoring, you will be able to develop a successful targeting approach.
Stop losing your money on low-quality channels and junk videos. Contact our team and integrate our exclusion list into your campaigns to save resources and make more profits.
